enda sopa pooki (Hello All)
Pronounced: endah sopah pookey
BeadWerk Is An Ethical Fashion And Lifestyle Brand Dedicated To Empowering Women Through Design
I started beading as a hobby, that I picked up while traveling back and forth to Kenya on volunteer missions. Gifts I would receive would be made from beads, after receiving enough I informed the villagers that I wanted to learn how to bead.
My goal is to create slow meaningful fashion with beads in a way thats similar to traditional east African culture but with a modern look that would compliment western fashion styles.
Being in the services industry for so long i felt a void in my heart. Coming directly from digital and experiential marketing I yearned to have a physical product. After completing my first beaded ring i knew I wanted to be a “maker”.
When I started beading designs were inspired by Kenya’s Pokot, Kikuyu and Maasai tribes beadwork. The goal Goal is to keep the art of beading alive, educate on their many styles and meanings, while keeping the Maa laguage from extinction.